Making SerenAI the answer in Google AI Search.
SerenAI is a wellbeing AI. Unveil Labs designed its brand and developed its website from the ground up — then ran a focused AEO and GEO engagement so that when people ask Google's AI about it, even by name, SerenAI is the answer.
After Unveil Labs optimized SerenAI for AEO and GEO, the brand saw a major shift in visibility: it began appearing among the top 3 Google results for relevant searches and was frequently cited in Google AI Search. Before the work, Google AI Search wasn't recommending SerenAI even when asked directly about the brand.
The client
SerenAI is a wellbeing AI delivered as a mobile experience, live at serenai.com. It's a modern, AI-native product in a crowded, fast-moving category — exactly the kind of business whose future customers increasingly begin their research by asking an AI assistant rather than typing into a search bar. Unveil Labs designed SerenAI's brand and designed and developed the website, then made it the name AI recommends.
The challenge
The problem was stark and specific: Google AI Search wasn't recommending SerenAI even when asked directly about the brand. For an AI-native product, being absent from AI answers — the exact place your audience is looking — is an existential visibility gap. The brand existed, but to the AI systems shaping buyer decisions, it effectively didn't.
This is more common than most founders realise. A strong brand and a beautifully built website are not enough on their own; without the right entity signals, structure, and citable content, AI engines have little to go on and simply leave you out of the answer — which is exactly the gap we set out to close for SerenAI.
What we did
We took SerenAI end to end — brand, website, and AI visibility. The AI-visibility layer used the same discipline behind our GEO & AEO audits:
- Brand identity. Designed SerenAI's brand from the ground up — a clear, distinctive identity for an AI-native wellbeing product.
- Website design & development. Designed and developed the SerenAI website (serenai.com) as a fast, modern, mobile-first experience — the foundation everything else builds on.
- Entity clarity. Made it unambiguous to machines who SerenAI is, what it does, and how it should be described.
- Structured data. Added the schema and machine-readable signals AI engines rely on to trust and cite a business.
- Answer-first content. Shaped content around the real questions people ask about the brand and its category, so it was easy to quote.
- Citable, consistent signals. Strengthened the trusted, consistent references that generative engines draw on when they decide what to recommend.
For the concepts behind this work, see our guide to GEO vs SEO vs AEO.
The outcome
After Unveil Labs optimized SerenAI for AEO and GEO, we saw a major shift in visibility — SerenAI began appearing among the top three Google results and was frequently cited in Google AI Search, where before it wasn't being recommended even when asked by name.The SerenAI engagement — Unveil Labs
- From absent to recommended: Google AI Search now surfaces SerenAI when asked about the brand — it previously didn't.
- Top-3 Google results for relevant searches.
- Frequently cited in Google AI Search answers.
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Free · 30 min · No obligationWhat did Unveil Labs do for SerenAI?
Unveil Labs took SerenAI end to end: we designed the brand identity, designed and developed the website (serenai.com), and then ran an AEO and GEO engagement — strengthening the brand's entity and structured data, sharpening answer-first content, and building the signals AI engines rely on to trust and cite a business, so SerenAI becomes the name AI returns when people research the brand and its category.
What were the results?
After the work, SerenAI began appearing among the top three Google results for relevant searches and was frequently cited in Google AI Search. Before the engagement, Google AI Search wasn't recommending SerenAI even when asked directly about the brand.
Can you get these results for my business?
Every business and market is different, and AI visibility is earned over time rather than guaranteed — but the same AEO and GEO methods apply. The best starting point is a free AI visibility audit that shows what AI currently says about your business.